About
Shelby is a multidisciplinary designer, art director and graduate of the MA Visual Communication program at the Royal College of Art. She has over a decade of experience working with clients in North America, Europe and Asia across beauty, fashion, arts & culture and tech.
Her work has been featured in Typography Referenced, The Dieline, Creative Boom, in various publications from the Royal College of Art and University of the Arts London. She is currently a senior design lead at IDEO. And yes, she was named after the car.
Clients & Collaborators
Wallpaper* Magazine (UK)
The Ordinary (CA)
Altuzarra (US)
University of the Arts London (UK)
IHG Hotels & Resorts (UK)
The Toronto International Film Festival (CA)
Roots Canada Ltd. (CA)
Canada Modern (CA)
OVO (CA)
Gladstone House (CA)
Eftya (ID)
Contact
Etc.
Edges
Edges is an online platform for experiments, essays and conversations at the edge of craft. Designed like a scrollable broadsheet to evoke tactility, it celebrates craft and tech equally. Through the site randomized “scraps” (sourced from IDEOers) can be uncovered.
Place
Boston, USClient
IDEOTags
Art Direction; Branding
The Future Set
A set comprised of six products to promote long-term skin health. In 2022 The Future Set won a Dieline Award in the “Beauty & Health Packaging” Category. Watch the launch video here.
Place
Toronto, CAClient
DECIEMTags
Packaging Design; Art Direction
Eftya Brand Identity
A bespoke wordmark, typeface, and style guide developed for fashion brand, Eftya. The label draws inspiration from early 20th-century expressionism as does the typeface with playful rounded terminals contrasting rigid sans-serif forms.
Place
Jakarta, IDClient
EftyaTags
Typeface Design; Branding
Garner Brand Identity
Full brand identity and launch assets for IHG’s new midscale hotel chain, Garner – including a hand-drawn logo, custom icons, a bespoke numerical font and a comprehensive brand suite. Garner launched to great success in the US, Europe, Japan and India. Read more here.
Place
Boston, USClient
IHG Hotels & ResortsTags
Branding; Art Direction; Motion & Web
The Ordinary Lash & Brow Serum
A global campaign to launch The Ordinary’s new Lash & Brow serum. Project included a launch video, online campaign, OOH ads, retail pop-ups and launch assets for parter retailers including Sephora and SpaceNK.
Place
Toronto, CAClient
DECIEMTags
Art Direction
